Definition of “Adult Content” according to Adsense

Posted In Adsense, Google, Review, Tips - By technologystory On Saturday, February 23rd, 2013 With 0 Comments
It’s hard to get approved in the Google AdSense program so it’s important to keep in mind about the policies set forth by it. As every AdSense publisher should know, ads may only be placed on family-safe content. This means that publishers are not allowed to place Google ads on web pages that contain adult content, but what exactly is adult content according to Google AdSense?
Keep your web pages family-safe
Here’s a list of what not to have on your site to avoid getting banned from Google AdSense:
  • Sexually explicit pornographic images - This is pretty straightforward, any obscene image or that is sexual in nature. No need to further explain.
  • Content that can be intended for a mature audience - some publishers often unknowingly overlook subtle contents that can be intended for a mature audience, this can include adult toys or fetish sites, sheer/see-through clothing, and lewd or provocative poses (even if clothed).
  • Links or Ads pointing to adult or mature contents - Any link that directs to another site that has mature content, this include ads from other advertising networks that is displayed on your site so make sure that they conform to Google AdSense policies too.
  • Text that is sexual in nature - Articles with sexual tips (including medical-related advice), erotic stories, and comment spam with adult keywords (most commonly found on sites with user-generated-content).

According to Adsense the Example is given below:

Acceptable Not acceptable
  • Dating sites (non-sexual)
  • Pornographic images
  • Pornographic cartoons or anime (hentai)
  • Lewd or provocative images
  • Adult/sexual dating sites
  • Mail Order Brides / Escort sites
  • Sheer/See-Through
  • Crude or indecent language, including adult stories
  • Sexual tips or advice
  • Adult comment spam
  • Adult search results
  • Ads or links to external sites containing adult content
  • Sexual aids, devices, and enhancers such as: vibrators, dildos, lubes, sex games, inflatable toys, penis and breast enlargements, and sex instructional videos
  • Note: Sites that are selling sexual drugs such as Viagra will fall under the drug content policy, NOT adult content


When in doubt about whether an image or text might be interpreted as adult content, here’s a sound advice from Cecelia Choi of AdSense Policy team:

“If you wouldn’t want a child to see the content or if you would be embarrassed to view the page in front of colleagues, then it’s probably not family-safe and you shouldn’t place AdSense ad code on it.”

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